CERVÉLO POP-UP STORE

Proposal for a temporary exhibition of Cervélo, a high performance cycling manufacturer.

During the economical crisis, lots of cool spaces in highly frequented neighborhoods were suddenly empty. The opportunity to rent and open a temporary store was visible in every city. The pop-up store concept could be realized in a pragmatic and economical way with potentially great local exposure in relatively short time. The bikes are arranged in a group on a ramp, reminiscent of the Tour de France. A video projection situated at the end of the bike sculpture is showing the view of the winner.